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Writer's pictureAngel Adams

Business Meeting: November 2023 (Earthships, Strategy)




LG Business Team Meeting – November 02


Duration: 98 minutes

Recording: No highlights


Attendees


Angel Adams

James Lauderdale

Woke3

Maya

Franklin Njaiwo (New attendee from Cameroon, Earthship builder)


Meeting Highlights


Introductions and Overview

• Welcomed Franklin Njaiwo and discussed his experience with Earthship builds in Cameroon.

• Coordinated schedules for mind mapping and brand identity work.

Organizational Structure & Vision

• Outlined Liberated Grounds’ media arm for producing lifestyle content and supporting artists.

• Agreed to prioritize hiring an Engagement Marketing Director for storytelling and community outreach.

• Emphasized the importance of creating platforms for both survival and creativity for LG members.

Mind Mapping & Strategic Plan Development

• Agreed to start with a mind mapping exercise to develop plans for the next quarter.

• Ensured the mind map would allow flexibility for emerging ideas.

Franklin proposed a people, profit, planet model for balancing community impact and sustainability.

Sustainable Livelihood Programs

• Discussed how artists struggle to balance survival and creativity.

• Proposed teaching self-sufficiency (off-grid living, gardening) to help artists sustain themselves while focusing on their craft.

Franklin suggested an incubator model for impact creators, providing mentorship and resources to help them thrive.

Marketing Strategy for Next Quarter

Maya proposed focusing the marketing strategy on how Liberated Grounds can help individuals and communities sustain themselves.

• Emphasized addressing disconnection and offering pathways to community-based solutions.

Partnerships and Next Steps

• Proposed introducing Liberated Grounds at leadership conferences and creating rest/wellness spaces at these events.

• Agreed to continue mind mapping while progressing with partnerships and brand identity development.


Action Items


1. Start the mind mapping process for strategic planning.

2. Hire an Engagement Marketing Director to lead outreach efforts.

3. Develop a marketing strategy focused on self-sustainability and addressing community disconnection.

4. Continue working on brand identity and explore participation in leadership conferences.


LG Business Team Overview


Introductions and meeting overview @ 0:00

The group welcomed Franklin Njaiwo, who shared his experience building Earthships. They discussed coordinating schedules for mind mapping and brand identity work.

Liberated Grounds organizational structure and vision @ 0:35

Angel Adams outlined Liberated Grounds' media arm and producing lifestyle content. They prioritized hiring an engagement marketing director to spread their stories.

Developing a mind map and strategic plan @ 2:20

The group agreed to mind map first before finalizing next quarter's plans. Woke3 noted accounting for discoveries and flexibility for emerging ideas.

Developing sustainable livelihood programs @ 1:13:00

James highlighted artists' struggles with survival over creativity. Maya proposed teaching self-sufficiency to sustain art. Franklin envisioned an incubator for impact creators.

Marketing strategy and messaging for next quarter @ 1:33:00

Maya proposed marketing how LG can help people in need sustain themselves. Angel Adams summarized focusing inward on shared challenges and solutions between disconnected communities.

Partnerships and next steps @ 1:36:00

Angel Adams proposed introducing LG at leadership conferences. James thanked all for the productive discussion. They looked forward to continued collaboration.


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